research - spike jonze

Spike Jonze was another person we looked at. he has the same reputation as michel gondry in the way that he changed the business in terms of ideas and filming. in one of his videos it's filmed backwards and then reversed. the band learned the song backwards so the lip syncing looked okay. another one of his videos was of christopher walken flying around a hotel room. watching these concepts showed us that if you have a good concept and it works, the video will be just as good as a narrative video.