to former students from long road came in to talk to us about the film industry and explained the process of making music videos. through their career they've made many music videos including making a video for kaiser chiefs.
1. Video Commissioner at record company puts out track to potential directors/production companies
2. Directors 'pitch' for track with ideas/concepts, based upon brief from record company and the music they have listened to
3. Record company chooses the one they want and allocates budget; producer looks after budget and arrangements for the process- a percentage of the budget is allocated to this role
4. Director of Photography and art director(production designer) brought on board- art director oversees the planning of the look of video; scouting for locations, planning of shoot etc takes place (PRE-PRODUCTION)
5.Shoot takes place- usually one day
6. Off-line edit where an editor assembles all the footage over a period of a few days; record company and artist may want to see it and suggest changes.
7. online edit, adding special effects, getting final version ready
8. delivery of finished video to client and play it on tv, online etc
Steps 1-8 may take as little as 3-4 weeks these days as budgets have fallen and demands are greater.