the people who buy a re-mastered acdc album, are those who bought the original and love the music. the people who buy a special cased lamb of god album are really in to them. the people these digipacks are made for are fans. the fans are the people who go out and buy these. therefore the covers and such need to reflect that of the bands 'image'. hence, lamb of god are a metal band, the cover is dark and ties in with the bands image and style.
therefore, if i'm going to make a digipack for p.o.d, i need to aim for the fans. i'll need to find out the style and image of the band. good thing i'm a big fan.
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